Kriya CRM
Kriya is an AI CRM for Indian manufacturers that sell through distributors, dealers and contractors. It plans each field rep's day, turns a rambling voice note into a clean visit report, converts a handwritten request for quote into a priced quote, and warns you which dealer is about to go quiet.
- TYPE
- Web Application
- INDUSTRY
- B2B manufacturing and distribution
- YEAR
- 2026
- DURATION
- 3
- PILLAR
- Product Building
What was needed.
Mid-size manufacturers in western India run sales on Excel, WhatsApp and memory. Generic CRMs don't understand the chain from distributor to dealer to plumber, or trade schemes, beat plans and loyalty programmes. Kriya is a CRM a local manufacturer recognises as their business within ten seconds. The demo company is fictional: Ambar Flowtech, an Ahmedabad pipe maker with ₹420 Cr revenue, 46 distributors, 2,400 dealers and 6,500 plumbers in its loyalty club.
What we shipped.
Web app with 16 modules: leads, a full view of each account, opportunities, quotes, orders and dues, activities, field map, loyalty, support, campaigns, analytics, automations, inbox and admin. Flutter mobile app for field reps: today's beat plan with an optimised route visit check-in by location (with a demo GPS toggle) voice visit reports and shelf-photo audits suggested orders and expenses from receipt photos works offline, in English, Hindi and Gujarati 26 AI features: a copilot (Cmd+K) that shows its tool calls daily briefs and dealer churn alerts with save plans handwritten request for quote turned into a priced quote with GST and margin checks duplicate dealer merging automations written as one plain-English sentence, tested against the last 90 days charts on request, warranty photo checks and loyalty fraud detection "AI reads, code calculates": scores, routes, prices and forecasts are deterministic code. Every AI output shows how it was made. Demo setup: six one-click personas, 12 scripted storylines, 24 months of seasonal data (summer tank peak, monsoon dip, Diwali schemes), a nightly reset, and self-running web and mobile tours.