BRAND KIT

The AIGydebrand kit.

Logos, colours, fonts and the way we write, ready to download. For partners, press, event organisers and our own team.

Download the full kit

Logos.

Every logo comes in black for light backgrounds and white for dark backgrounds. SVG scales to any size; PNG has a transparent background.

DO
  • Use the black logo on light backgrounds and the white logo on dark backgrounds.
  • Leave clear space on every side equal to half the height of the round mark.
  • Keep the round mark at least 24px (8mm in print) and the horizontal logo at least 120px wide.
  • Use the round mark alone for profile pictures, favicons and app icons.
DON'T
  • Recolour the logo or add gradients, shadows or outlines.
  • Stretch, rotate, crop or redraw it.
  • Place it on a busy photo without a solid backing.
  • Rebuild the wordmark in another font.

Colours.

The site is dark by default with a light theme. AIGyde Orange is the one accent; blue and violet mark the second and third service pillars. Click a hex code to copy it.

DARK THEME
  • BackgroundRGB 10, 12, 16

    Page background.

  • SurfaceRGB 18, 21, 28

    Cards and panels.

  • Surface 2RGB 26, 30, 39

    Inputs, raised cards, tracks.

  • TextRGB 242, 241, 23617.3:1 on Background, AAA

    Headlines and body text.

  • Text secondaryRGB 201, 204, 21112.2:1 on Background, AAA

    Long-form body and list text.

  • MutedRGB 154, 160, 1727.5:1 on Background, AAA

    Supporting copy and labels.

  • AIGyde OrangeRGB 255, 106, 436.8:1 on Background, AA

    Primary buttons, highlights, Product Building.

  • Sky BlueRGB 124, 196, 25510.4:1 on Background, AAA

    Tech Development and Management.

  • VioletRGB 169, 156, 2558.3:1 on Background, AAA

    IT Consulting.

LIGHT THEME
  • BackgroundRGB 245, 243, 238

    Page background.

  • SurfaceRGB 255, 255, 255

    Cards and panels.

  • Surface 2RGB 236, 233, 226

    Inputs, raised cards, tracks.

  • TextRGB 14, 17, 2217.1:1 on Background, AAA

    Headlines and body text.

  • Text secondaryRGB 46, 51, 5911.5:1 on Background, AAA

    Long-form body and list text.

  • MutedRGB 86, 92, 1036.1:1 on Background, AA

    Supporting copy and labels.

  • AIGyde OrangeRGB 224, 84, 263.5:1 on Background, AA large text

    Primary buttons and large highlights only, not small text.

  • BlueRGB 47, 127, 1923.9:1 on Background, AA large text

    Tech Development and Management.

  • VioletRGB 110, 91, 2164.6:1 on Background, AA

    IT Consulting.

Fonts.

Three typefaces: Clash Display for headlines, Inter Tight for everything you read, JetBrains Mono for labels and numbers.

HEADLINES AND DISPLAY

Clash Display

Medium 500, Semibold 600

Free from Fontshare. Its licence does not let us share the files, so download them from Fontshare directly.

Get Clash Display from Fontshare ↗
Aa

Less cost. Less time. No loose ends.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
BODY TEXT, BUTTONS AND UI

Inter Tight

Regular 400, Medium 500, SemiBold 600, Bold 700

Open source, SIL Open Font License.

Download Inter Tight (.ttf)
Aa

Tell us what you need built, run or decided.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
LABELS, NUMBERS AND EYEBROWS

JetBrains Mono

Regular 400, Medium 500

Open source, SIL Open Font License.

Download JetBrains Mono (.ttf)
Aa

01 / PRODUCT BUILDING / 6 WEEKS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
USING THE FONTS IN CANVA
  • Download the zip for each font and unzip it.01
  • In Canva, open Brand → Brand Kit → Fonts → Upload a font (needs Canva Pro or Teams).02
  • Select the .ttf or .otf files; upload each weight you want to use.03
  • Set Clash Display as the heading font and Inter Tight as the body font.04

Brand voice.

AIGyde sounds like a senior engineer explaining a plan to a founder: plain, specific and calm. We say what we will do, what it costs and when it ships.

Plain

Short sentences and everyday words. If a client has to look a word up, we used the wrong one.

Specific

Numbers, dates and named deliverables over adjectives. Weekly demos beats seamless collaboration.

Honest

We say what something costs and what it will not do. Estimates are labelled as estimates and concepts as concepts.

Calm

Confident without hype. No exclamation marks, no revolutionary, no selling on fear.

WE SAY
  • Written scope before work starts.
  • You own the code.
  • Up to 50% lower cost. Up to 40% faster.
  • Indicative only. Final quote after a scoping call.
  • Tell us what you need built, run or decided.
WE AVOID
  • Cutting-edge, world-class, revolutionary, next-gen
  • Synergy, leverage, best-in-class, solutions for everything
  • Guaranteed results or promises we cannot measure
  • Exclamation marks in headlines
  • Em dashes
WRITING RULES
  • Write AIGyde as one word with capital A, I and G. Never Aigyde or AI Gyde.01
  • The legal name is AIGyde Solutions LLP: use it in contracts, invoices and formal listings.02
  • Sentence case for headings and buttons.03
  • No em dashes. Use a full stop, a comma or a colon instead.04
  • The two calls to action are always Get a Quote and Book a call.05
  • Amounts in Indian format: ₹75k, ₹2.5 Lakhs, ₹1.2 Cr.06

Company description.

TAGLINE

Less cost. Less time. No loose ends.

SHORT

AIGyde builds software products, develops and manages the tech you already run, and advises on the decisions in between.

LONG

AIGyde Solutions LLP is a lean tech services company based in Ahmedabad, Gujarat, India. It works in three ways: Product Building (new web apps, mobile apps and websites, from first screen to production), Tech Development and Management (developing, running and looking after the tech a business already has) and IT Consulting (the right technology decision, before you spend). AIGyde runs a structured AI development workflow with engineers accountable for every line, and passes the savings to its clients.

Need a different format or have a brand question? Write to hello@aigyde.com.

Tell us what you need built, run or decided.

Get a QuoteBook a call